NF PLACE HALLOWEEN
NF Place is a vibrant shopping mall developed by the Nan Fung Group, situated in the bustling district of Sheung Wan. With its modern design and diverse retail offerings, the mall aims to be a key destination for shopping, dining, and entertainment in the area.
The client approached us with a clear goal: to enhance awareness of NF Place during the Halloween season, a time when shopping centers typically see increased foot traffic and engagement. They recognized the potential to leverage this festive occasion to attract new visitors and create memorable experiences that resonate with both locals and tourists.
To meet this objective, we collaborated with several groups from the realms of music and culture. Our focus was on creating a multi-sensory and immersive experience that would capture the spirit of Halloween while showcasing the unique offerings of NF Place.
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Marketing strategy
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Event co-ordination
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Event production
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Partner sourcing
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KOL management
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Press release write-up
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Media pitching
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Media report
SCOPE
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The ghost story tour was led by Hong Kong artists Lau Hok Shing who is also a ghost story collector.
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Participants visited different places in Sheung Wan, including Wellington Street Underground Public Toilet, Kau Yuk Fong, “30 Houses”, Man Mo Temple, Kwong Fook I Tsz and Hollywood Road Park and listen to the ghost stories passed down in these places over the years, shared by Lau Hok Shing.
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Participants were also given specially designed headphones in the form of Silent Disco and entered the OC2S (a local music experience organizer and content platform) specially designed immersive music experience, with songs linked to each ghost story location above.
HIGHLIGHT
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The event was a huge success from PR and sign-up rate perspective. We received numerous PR coverage and all the sessions were almost fulled booked.
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The event was a perfect example in striking a balance between local culture / heritage education and giving audience a modern / unique experience. This is not easy in this age especially for commercial brands as most events only focus on either one.
IMPACT
GALLERY
