GROUND-
SWELL

Groundswell is Hong Kong’s first indoor surfing house situated within a shopping mall, seamlessly combining surfing with food and beverage offerings.

They approached us before their opening for assistance with design elements, including signage, uniforms, social media posts, and website setup. Following their launch, we continued to support them with PR events, social media management, and media buying.

With our help, Groundswell quickly became a recognized brand and entertainment destination, generating numerous customer leads and conversions within just a few months of opening.

SCOPE

Wayfinding & Signage Design
Social Media Post Design
Photography & Videography
Website Design & Setup
Staff Uniform Design
Social Media Management
Media Buy
Press Release Write-Up
PR Event

HIGHLIGHT

Developed striking wayfinding signage, social media templates and staff uniforms
Designed and set up a website to showcase information and serve as a gateway for customers to book surfing sessions and dining experiences, including integration with CRM tools to collect customer data.
Created stunning photos and videos for different channel usages
Managed client's social media post design and copywriting, as well as ad placement for 3 months, ensuring best practices were established for in-house teams.
Prepared a press release, conducted media outreach, and invited over 70 media outlets for a media tour.