DALLOYAU REBRAND-
ING
Dalloyau is a 300+ year old pastry brand from Paris. They entered Hong Kong market almost a decade ago, however, the awareness and loyalty is still low. They are also facing huge competition from new independent online brands, especially for the younger market during COVID.
Dalloyau has the potential to enhance its presence in the Hong Kong market by strategically addressing its challenges. By re-evaluating its positioning, refreshing its brand identity, and optimizing its e-commerce platform, Dalloyau can appeal to a younger audience and compete effectively against emerging brands. Engaging in this transformation will be critical for building brand awareness, loyalty, and ultimately driving sales in a competitive landscape.
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Customer research
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Co-creation workshop
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Logo design
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Branding elements development
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Typography
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Color palette
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Photography guide
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Packaging design
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Branding guideline
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Website design
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Website development
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Website staff training
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Digital marketing
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Digital marketing playbook for staff
SCOPE
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Conducted a brand sprint workshop with team members across operations, marketing, and leadership to align on vision, target audience, values, and brand tone.
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Followed by qualitative interviews with a range of pastry customers and conducted an analysis of the competitive landscape.
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Based on customer insights, we developed customer personas and mapped them against the competitive landscape and Dalloyau's vision from the workshop.
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We aimed to present pastries as a rich cultural experience, akin to tea and coffee, which many customers in Hong Kong only partially appreciate
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Our new logo features a "D" that mimics the arc of a door, symbolizing discovery. Additional designs included interactive elements, such as revealing stories when customers slide open a chocolate box.
HIGHLIGHT
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After the launch of our project, the Dalloyau brand have seen huge uplift in awareness and most importantly actual sales figure. Online sales up more than 500% just 3 months after launch despite limited marketing budget and fierce competition.
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We then put together a simple playbook with all these insights for the client's marketing team followed by rounds of training, in order to empower them without relying on external agencies.
IMPACT
GALLERY
